With the world’s hot love affair with the African continent, African artists are slowly becoming a force to reckon with globally. The sounds of Africa are once again becoming the soundtrack of revolutions sparking, the voice of the voiceless and the celebration of the so called dark continent finding its light and shining it bright throughout the world. While the greatness and celebration ofAfrican music is being threatened in Mali, many African nations are seeing the value of music as a global way to spread African culture without borders. Local African music awards are sparking up throughout the continent with western institutions such as theBET Awards, The Grammy’sand MOBO awards following suit to recognize the global explosiveness of the sounds of Africa.
Major record labels all over the world are now vying for their piece of the African pie by opening up African divisionsalong with websites like OKAYAFRICA and Public Enemy Africa. Globally celebrated platinum plus artists like Kanye West and Akon are also quickly signing African artists to their imprint record labels hoping to have as much success with their African signings as they have had with their label artists such as John Legend and Lady Gaga respectively. The new generation of African artists from hip-hop, to Afrobeat, to soul and all points in between are not only creating a sound of their own, but also taking African musical history into the future with collaborations with living legends and utilizing authentic and indigenous African rhythms to once again capture the hearts, souls, minds and ears of the world.
“So 2012, amazing year that it was, is firmly behind us. We turn our attention now to the next 12 months in which we hope to hear from the following artists, some debutantes, others old favourites, and all African descended...” Read More