DORITOS 2010 Crash The Superbowl Contest Finalist

All I can say is fail, fail, fail & boo to all those Black Americans who just couldn’t get enough laughs out of the usual daily stereotypes of Black children being portrayed & labeled as bad ass disrespectful bebe’s kids, irresponsible single moms bringing home random guys to meet their young children which they would leave in a room even for a moment to so call “play nice” because that can be your new daddy & having our food of choice for our growing children be unhealthy junk food instead of healthy choices of fruits & vegetables, even though black children suffer at alarming rates from diabetes, obesity, asthma & many other illnesses brought on by nutritional & environmental choices.

We can’t protest certain things when it comes to others stereotyping us as black people, while turning a blind eye to others & ourselves doing the same in the spirit of games people play or a good laugh. The fact that it was shot by a Jewish guy named Avi Cohen to win the Doritos commercial prize is not that shocking to me – he learned well from his brother in black exploitation Lyor Cohen, one of the biggest exploiters of black stereotypes in guise of entertainment to make a buck -well lots of millions of bucks that is. The amount of black people making their praises for this idiocy public should not surprise me either, except some of them are the ones who are quick to speak on people like Lyor Cohen’s exploits of Black hip-hop artists in constantly portraying stereotypes, yet they love another Cohen doing the same with some Doritos.

There is nothing funny about the type of violence going on amongst our children at schools, in their neighborhoods, in their relationships & in their homes. How dare we chastise & criticize Chris Brown about not knowing or doing better, when we find it so funny that a 5 year old child would have the audacity & know how to slap an adult who is his mother’s guest or anyone for that matter. Are we so ignorant & stuck on stupid that we do not see the correlation? If you find laughter in the misbehavior of a small child & encourage him/her in displaying the behavior for your personal amusement instead of teaching him/her that any type of violence & disrespectful behavior is not funny or acceptable at any time, then that child will grow up to be an adult who continues to think that that behavior is funny, no big deal and acceptable. Why should a 5 year old child know anything about a man who is not his father touching his momma in any way- sexually, violently or otherwise & to be able to have the gumption to verbalize it in a disrespectful unchildlike manner! Black people seem to be the jokiest people on earth – we seem to find laughter in anything & everything even when it’s to our detriment in the changing of our own conditions, yet we wonder why most of the world does not take us seriously. As Fela Kuti said: we continue to go the way of Suffering & Smiling.

09 Shuffering & Shmiling

What the hell is wrong with us as a people that we just can’t see past our own idiocy for one moment to realize why we are still fighting for equality & desegregation in education, housing, & employment, when we find the types of shunned behaviors that have been used to justify inequality & segregation in our education, housing & employment systems as hilariously acceptable. If I was a white, educated, financially well off person, I would not want such ignorance & tomfoolery invading my children’s education system, the neighborhood where I lay my head for peace & my workplace either. As the saying goes, “if you don’t stand for something, you are bound to fall for anything”.

I am beyond shocked that none of this registered with educated male & female black Americans, some of whom are civil rights activists, political pundits, ivy leaguers, writers, educators & the so called creme de la creme of black intellect. These are the same people who send their children to private schools because they do not want their children associating with the type of “bebe’s kids” who they think are in public schools, the same type of men who will date Tamika- the single mom from the projects & talk to his fellow ivy league or HBCU fraternity brothers about Tamika’s fat ass & how he only wants to “hit that”, but he’s not looking to marry her & have to be a father to some other man’s child & have to deal with any baby daddy drama, the same types of black people who move to the suburbs or to affluent or so called good neighborhoods in efforts to not be associated with the same stereotypes which they find so hilarious in this commercial, the same type of black people who would look for the nearest rock to crawl under if they were amongst their white counterparts & their child or the woman/man who they were dating’s child behaved in the manner that was portrayed in the commercial. This is the hypocrisy in your laughter that you have to come to terms with.

I am more afraid for the future of black American children than ever after seeing the great applause this shameful advertisement received across the board of what Black America represents & finds so hilarious. At a time when 100’s of inner city schools are being closed because of underperformance, drop outs rates rising, unemployment being the highest for black people in America, black on black violence at an all time high amongst younger & younger children, police brutality toward young black men reaping it’s ugly head at alarming rates, disastrous health statistics killing our young people at higher numbers than other communities, and the Oscar contender that is making black history at the start of this new decade being the movie Precious; If this is not the best time than ever to wake up & to stop finding so much laughter in our dysfunctions & to see how truly precious our children are, then I do not know when it will ever happen. Celebrating a modern day commercial version of Bebe’s kids worthy of super bowl stardom is not the way to the change we need!

I was hearing things like “damn it’s just a commercial not social commentary” in answer to my outrage of the praises- but my answer to that is “damn is just the future of our young children & their social acceptance & interaction at stake”, as they are being reared to think that this type of behavior is at all funny at any time. I urge all of those who found that commercial to be so hilarious to speak to the teachers/educators & ask them how funny they think this commercial is when they are dealing with kids & parents who think this behavior is funny & no big deal, as they battle for resources to help them educate children who are begging to learn while they have to spend most of their energy attending to hyper, misbehaving children who think it’s funny to slap an adult, point their finger in their face & speak out of line to them when they are there to educate them & not to be disciplinarians & peace or police officers.

I have been seeing a lot of uproar over the blatant marketing toward black America by fast food chains like McDonald’s. Why should we be in an uproar over having an abundance of McDonald’s, liquor stores , perpetual violence in our communities, mediocre to poor schools, misbehaving kids & so many other staples of dysfunction in our neighborhoods when we do not hold ourselves to higher standards & find great laughter in the stereotypes of our dysfunction? If you want Whole Foods, green markets, high end retailers & top notch teachers in your schools then your standards & behavior of consumption, action & interaction has to represent & attract what it is you want and deserve. Once again I ask, what the hell is wrong with the adults of Black America and why do we choose to continue to fail our children?

Let’s keep giving our middle finger to everything our ancestors & the generations before us gave their blood, sweat, tears, dignity & lives to fight for in order for us to be able to hold our heads up high in dignity & equality to our fellow man, as we pay them back by having a good laugh at their expense & undoing everything they fought against as they defied the stereotypes we so welcome & praise!
Happy Black History Month!

I am more than proud & unapologetic in accepting that I am in the minority of those who thought this was a sad day in black history & did not find any amusement in this commercial. It is a never ending cycle with us- as we celebrate a glorious day where black people of New Orleans can hold their heads up high & celebrate in equality with their neighbors in rising up from devastation, we find a way to take steps back & tarnish the celebration by praising stereotypes to let them know that nothing has changed.

Below is a list of some of the fans of the commercial who wanted to make their appreciation for black stereotypes public! Don’t be offended by being put on front street on my blog when you chose to go public with your praise! As our president says sometimes you have to call out people by name & shame them into changing their ways. I really doubt that some of you will change your mind because many have been finding all sorts of justifications, but hopefully you will give it a second thought in view of the bigger picture of where Black America is headed, how far we have come & how far we have had to come from- especially during Black History month!

josephdominique
Damnn he told him ha he got dooged by a kid .haha too funny

SprtBasScc
This is the greatest super bowl commercial ever

meredithlee12
favorite super bowl commercial so far!

pdak04
its just a commercial…
smh…
even though some women do that in real life…
roflmaooooo
but stfu whining

TheTamara1000
This was so funny. I can’t stop watching it. Who ever did not enjoy this is a hater.

Derrel Johnson
Doritos has the best commercials so far.

Jamal Simmons- Keep your hands off my momma and your hands off my Doritos. Best yet.

LaToia Jones Come one people… It’s not a social commentary it’s a cheesy commercial.

Gretchen Cook Anderson Loved that one – great choice, Jamal!

William Easley I thought it was the funniest so far. Not looking deep or for social commentary. Every image doesn’t need to be social statement.

Marc Calixte #1 Super Bowl commercial so far…… DORITOS!!! Details: Little boy SMACKING his mother’s boyfriend when he picks her up for a date. Hilarious!!!!! Chime in on your favs if you want people!!

Shirley S. Holloway That’s my favorite lol.. don’t touch my mom and don’t touch my doritos!

“I really know how it feels to be stressed out, stressed out, when ur face to face with your adversity.. we’re going to make this thing work out eventually… i was type caught up, but i swallowed my pride & let that nonsense ride…we going to make it, we gotta make it” Can’t keep letting the nonsense ride!

http://www.huffingtonpost.com/2009/11/02/food-stamps-will-feed-hal_n_342834.html

http://www.epi.org/publications/entry/ib241

http://blogs.bet.com/ontv/primetimeplayback/2009/11/bet-special-hosted-by-star-jones-takes-on-obesity-in-black-america/

This was before the true weight of the recession hit the Black community
Black males’ Rampant Joblessness, high drop-out rate, incarceration dooming black community: study
http://findarticles.com/p/articles/mi_m1355/is_12_111/ai_n18765592/

“life is one big road with lots of signs so when u riding thru the ruts don’t u complicate ur mind..wake up & live y’all -wake up & live now..rise oh rise mighty people ..there’s work to be done so let’s do it little by little.. RIIIISE from your sleep & slumber… wake up & live”

“This is dedicated to who it may concern”