Hey World -Welcome To Nike! The battle for the championship cup of branding between Nike & Adidas continues for the world cup . After being shut out of airing Nike commercials in the US during the up coming historical World Cup in South Africa by Adidas’s buying share & official sponsorship of the World Cup, Nike decided to make a stand out statement with its Write The Future Ad. campaign.

Adidas’ World Cup Shutout:U.S. fans of soccer’s big event will see only Adidas ads on TV. Nike’s response: A MySpace-style site for soccer nuts.READ MORE HERE

Judging by all the global buzz surrounding the release of the “Write The Future”  commercial, I will say Nike has succeeded in creating a memorable world cup moment! Kudos Nike!