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JAY Z Showcases His Global Fusion With Life +Times

Jay Z has done it again. This time his creativity & new era pushing the envelope has come in the form of his new website Life + Times, which is basically what I envisioned Global Fusion Productions to be with Africa as its foundation, if I had Jay Z money-LOL! This new site showcases a global fusion of cuisine, politics, sports, technology, music, art & just a nicely curated mashup of  the life & times of locally globally fused cool kids sharing a little part of their world, which despite borders, socioeconomic status or language most can relate to. From elite Manhattan’s Upper East side Spence girl, Gwyneth Paltrow talking about her love for NWA & reciting every last word of “F*@k tha Police“, to the real story of yet another American state falling by the waist side in today’s Gary Indiana , Michael Jackson’s hometown far away from his dreams of Neverland,  to the hottest restaurants all over the world where the cool kids gather, to a crew of freelancers turned creative conglomerate located in Long Island City, NY who decided that there was more bank to be made, creativity to be explored & free dome to be had in their unity rather than on that everyday check to check grind because as the African proverb says “Two Heads Are Better Than One” -so just imagine what a few heads can do…Magic!

Life + Times comes at a time when lifestyle blog sites are taking over the world of printed magazines/newspapers & celebrities creating their own digital magazines & TV/film/art style programming has taken shape in the form of websites like Damon Dash‘s Creative Control, Swizz Beatz‘s Swizz World , 50 Cent’s This Is 50/ Boo Boo TV, Alicia Keys’ I Am A Super Woman and so many others. All I can say is Jay Z keeps raising the bar for  Hip-Hop & musicians in general as he continues to get global & unusual co-signs taking Hip-Hop where everyone thinks it can’t go: from Oprah’s couch, to a Sade remix, to minority ownership of the Nets in his own hometown of Brooklyn, to Decoded changing the publishing game, to calling Gwyneth Paltrow his sister & making her a new hip-hop darling a la his very own new era Blondie . One can’t help but to see Jay Z as unstoppable in his takeover  &  him single handedly sparking the global legitimization of Hip-Hop as an art form & the Hip-Hop mogul as one to be reckoned with in all areas of global business. As his mission statement for Life + Times states  ”I want to make the extraordinary, ordinary“, well  at the very least Jay Z is happily welcoming us all to the future as he continues …WINNING!

“I tell you the difference between me and them..They tryin to get they ones, I’m tryin to get them M’s..One million, two million, three million, four..In just five years, forty million more..You are now lookin at the forty million boy..I’m rapin Def Jam ’til I’m the hundred million man..R., O., C…” Jay Z-You Don’t Know

I don’t know if I can genuinely cosign Jay Z’s self promoting lyrical prophecy on Kingdom Come…but with the moves he’s making it’s hard to challenge his self proclaimed Hip-Hop’s savior title!

Lyrics 2 Kingdom Come

I don’t know what life will be in H.I.P. H.O.P.
Without the boy H.O.V. (I will be, I will be)
Not only N.Y.C. I’m hip hop’s savior (Yeah)
So after this flow you might owe me a favor (Yeah)
When kingdom come, you ready? (I will be)
When kingdom come, I’m ready (I will be)
When kingdom come (Yeah, yeah) I’m ready
(Hey! Hey! Hey Hey Hey!!!)

[Verse 1: Jay-Z]
Now everywhere I go they like HOV you back
Up out the corner office out the coldasack
Where’s Iceberg Slim he was the coldest cat
Get your swag back daddy where your focus at
Got to admit a little bit I was sick of rap
But despite that the boy is back
And I’m so evolved I’m so involved
I’m showing growth, I’m so in charge
I’m C.E.O. and yeah going god
I’m so indebted, I should have been deaded
Selling blow in the park, this I know in my heart
Now I’m so enlightened I might glow in the dark
I been up in the office you might know him as Clark
But, just when you thought the whole world fell apart
I – take off the blazer loosen up the tie
Step inside the booth Superman is alive

[Chorus: Jay-Z (Sample courtesy of "Superfreak" by Rick James)]
(I will be) The King Of New York (I will be) New York
Not only N.Y.C. I’m hip hop’s savior (Yeah)
So after this flow you might owe me a favor (Yeah)
When kingdom come, you ready? (I will be)
When kingdom come, uh huh (I will be)
Not only N.Y.C. I’m hip hop’s savior (Yeah, yeah)
So after this flow you might owe me a favor
(Hey! Hey! Hey Hey Hey!!!)

[Verse 2: Jay-Z]
I hear “hurry up Hov” when I’m out in the public
Cause niggas like it, you love it; We be it, you’re of it
You breathe it, we need it; bring it back to the hustlas
Had to dust off the Hammer, dance – can’t touch this
C’mon playboys, bring the cars back out
Cause ya boy Hov is back, you know them broads coming out
Got ‘em dancing on the bankhead, like they from Bankhead
Fuck Cristal, so they ask me what we drinking
I thought dudes remark was rude okay
So I moved on to Dom, Krug Rosé
And it’s much bigger issues in the world, I know
But I first had to take care of the world I know
I’m from the bottom, so I still feel em from the bottom
Underdog before my cape, still couldn’t stop him
Flash Gordon when recording, spark the light in the dark
Peter Park, Spiderman, all I do is climb the charts

[Chorus: Jay-Z (Sample courtesy of "Superfreak" by Rick James)]
(I will be) The King Of New York (I will be) New York
Not only N.Y.C. I’m hip hop’s savior (Yeah)
So after this flow you might owe me a favor (Yeah)
When kingdom come, you ready? (I will be)
When kingdom come, uh huh (I will be)
Not only N.Y.C. I’m hip hop’s savior (Yeah, yeah)
So after this flow you might owe me a favor
(Hey! Hey! Hey Hey Hey!!!)

[Verse 3: Jay-Z]
Just when they thought it was all over
I put the whole world on my back and broad shoulders
The War-Hova, but who you know took over tracks like that
Guess what New York, New York – we back
And I ain’t never been afraid of a drought
Since I was six, seventeen been getting money down south
Bout it, bout it, Master P
Ask the nigga Pimp C, ask my homey Bun B
I run the streets the streets don’t run we
Y’all run, we chill still waters run deep
I repeat, sing a long with me
I run the streets the streets don’t run we
Ladies saying where you been Superman?
When niggas spending ten million in media on my hands
The Bruce Wayne of the game have no fear
When you need me just throw your ROC signs in the air, yeah!

[Chorus: Jay-Z (Sample courtesy of "Superfreak" by Rick James)]
(I will be) The King Of New York (I will be) New York
Not only N.Y.C. I’m hip hop’s savior (Yeah)
So after this flow you might owe me a favor (Yeah)
When kingdom come, you ready? (I will be)
When kingdom come, uh huh (I will be)
Not only N.Y.C. I’m hip hop’s savior (Yeah, yeah)
So after this flow you might owe me a favor
(Hey! Hey! Hey Hey Hey!!!)
SOURCE: AZ Lyrics

An interview with Jay-Z on his new site, Life + Times:

Mr. Carter (a.k.a. Jay-Z), has launched a super cool website canvassing everything that's piquing his interest in the worlds of art, music, technology, design, sports, leisure, and style. I caught up with Jay and asked him about the impetus for starting it, including, among other things, what it's like to be the coolest man on Earth.

Q: Life + Times is incredibleaesthetically, culturally When did you get the idea to start it and how long have you been working on it?

A: I started working on it in its various incarnations over a year ago. I've thought about it forever. You know how it works, seeing other sites and being either inspired or saying, "That's shit. I would do it like ..."

Q: I love seeing everything through your filter, how do you decide what you are going to cover? How personal is this?

A: Well there is a basic metric for what we cover but, more importantly, I believe it's how we cover it. The DNA is to basically let the subject speak for itself. We don't want to tell you what to think. As far as how personal? I would say it has to pique my interest.

Q: As someone who has walked through museums with you, eaten with you, heard music with you, I know firsthand how creativity in all areas lifts your consciousness. Do you feel that as a cultural figure of importance it is part of your responsibility to share what inspires you?

A: I think it's every human's job to inspire others, to feed one another's senses. Inspiration begets inspiration times infinity. Imagine if the person that was inspired to create the phonograph didn't share it with the world.

Q: In one word answers, name someone or something in food, music, art and design, style, and sports that inspires you today and your favorite spot to be leisurely.

A: Food: Batali (he's like a rock star)

Music: MARLEY (the perfect blend of love and gangster)

Art: BASQUIAT (where music and art met and fell in love)

Style: MARC JACOBS (he takes the Bronx experience like 40 below boots and bubble gooses and puts it on the runway)

*Disclaimer: I know it's one goose 2 geese..

Sports: Muhammad ALI (enough said)

And my favorite spot to be leisurely is wherever family, friends, good food and wine are.

Q: You are the coolest man on Earth, how the f did you get like that?

A: I'm around great women, starting with my mom. Women keep men cool. The hotter the chick the cooler the guy ... that sounds like a really bad rap line!

SOURCE: GOOP By Gwyneth Paltrow


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